SWAM & Co is a consultancy and training company that helps professional services be better at business development.
Clients tell us that we help them to win more work and increase revenue.
We appreciate that fee earners are not professional sales people and that, for them, building relationships is fundamental to their business success.
The way we work and the solutions we offer are tailored to reflect this.
SWAM & Co was founded 21 years ago by Managing Director and Lead consultant, Anne Marcotty.
SWAM has been offering strategic business development consultancy and training to the largest global law firms, accountancy firms and surveyors firms.
Most of the projects we have been engaged in have delivered top line performance improvement of up to 50% revenue increase, both for individuals and teams
Selling in The New Normal:
SWAM’s WINNING FORMULA